Dealing at The Old Cinema
How does The Old Cinema work for dealers?
The Old Cinema is a large, cavernous building in a prominent location on vibrant Chiswick High Road, west London. Established in 1978, and listed one of the '100 best shops' in the world by Retail Week, our customers enjoy a unique shopping experience.
We are a family run business with 40+ years in the antiques trade. As dealers ourselves, our range of services are tailored to individual needs, in-store and online. We recognise that dealers are at the core of our business and aim to provide all the tools needed to be successful. With our support dealers can focus on what they do best - sourcing beautiful stock.
Subject to availability, we offer various sized showrooms and display cabinets. The store is served by a knowledgeable, well trained sales team seven days a week. We process sales, arrange deliveries and pay out weekly. All we require from dealers is a steady supply of fresh stock to be unloaded and displayed by our friendly porters.
The Old Cinema website is a successful e-commerce marketplace fully integrated with our bricks and mortar store. It was redesigned and upgraded to Magento 2 in September 2021 and undergoes continuous development. We send a weekly marketing email to over 13k subscribers featuring the latest stock, news and offers. We have over 20k followers on Instagram and a presence on other social media.
Photography and Video
Optional photography is carried out on site by our professional e-commerce photographer. We shoot, edit and upload as many products as required on an hourly pay-as-you-go basis. As of January 2022 we started adding product videos to give our online customers a flavour of the in-store experience.
Dealers access an online reporting system to keep up with sales in real time. Weekly self billed invoices detail sales, commission and VAT to make accounting as easy as possible.
By the numbers
£2.13m in-store sales last year
£606k online sales last year
32k registered customers
40+ trusted dealers
15 staff with many decades of combined experience
Apply to join The Old Cinema
Whether you want a physical showroom, an online outlet or both - we'd love to hear from you. If you would like to start dealing from The Old Cinema please contact Will Hanness on: [email protected]