ID: BLAG_BEAST - 66
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Beastie Boys - Brussels, 2004 Open Edition Photographic Print by BLAG

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Beastie Boys
Brussels, 2004

Photography by Sarah J. Edwards

From BLAG: We became friends when we were teens and always spent time together whenever in each other’s cities.
This shoot took place in Brussels in the basement of a huge venue. 14,000 fans were unaware their idols were ‘goofing off’ downstairs in what we believe is one of the their funniest interviews ever.
The shoot was equally low-key, we’d somewhat ironically themed the edition ‘D.I.Y’ and that’s exactly how it went. We had no lighting down there, so production kindly set up some Mac 5000s, which is exceedingly bright spotlights. Money mark put his design studies skills to work, as we got rolls and rolls of aluminium foil from catering to reflect the light. Telephone books were weights and backdrops were carried from a London art shop via Eurostar. The shoot was filled with leg-pulling from both sides of the camera.
However, when it came to the live photos, that was a totally different set up. Adam, Mike and Adam planned to hold their stage poses for slightly longer in order for me to get good shots, keep in mind this was in-front of 14,000 people, so a lot of giggles were held in and often spilled out over. I was in front of the stage, balanced on a bendy box, held up by Cey Adams, legendary NYC artist and designer of many iconic Beastie Boys logos.
The crowds went wild.

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The Old Cinema

Spotlight | BLAG

BLAG was launched as a cut and paste fanzine while twin sisters Sally A. Edwards and Sarah J. Edwards were at Art School in Lincolnshire. It was the early 90s and by using Saturday job wages, fake id, an art college library photocopier and friends with cars, an iconic magazine was in the making.
Sally studied Graphic Design, Sarah Fashion Design and she taught herself photography in her spare time.
The twins moved to London as teenagers and began modelling and careers in the music industry, using salaries to fund their fanzine.
They turned BLAG into a glossy in 1995 giving Wu-Tang Clan’s GZA one of his first international covers, soon after Questlove received his debut cover.
Sally and Sarah became popular for their uncanny knack of finding and featuring artists on the cusp of fame. BLAG has featured: OutKast, Questlove, Beastie Boys, Pharrell Williams, Amy Winehouse, James McAvoy, Nelly Furtado, Kasabian, Janelle Monáe, Cillian Murphy, Shepard Fairey and hundreds more.